"Hello Ruby is the world’s most whimsical way to learn about technology, computing and coding. We are all about curiosity, playfulness and logic.

We provide tools for kids, parents and educators to learn to understand programming in a fun and creative way. Our story started off with a book that is now published in over 22 languages, including Japanese, Korean, Dutch and even Finnish.

The book made its debut on Kickstarter in 2014 and quickly smashed its $10,000 funding goal after just 3.5 hours and gathering 380 000 dollars in total funding. Hello Ruby was at the time the most funded book on Kickstarter's children's book category."