School Nurse Recognition and Recruitment Communications Toolkit

Overview and How to Use This Toolkit

The high value and impact of school nurses were underscored during the pandemic, leading to a rise in demand for school nurses in districts across the country. Due to a nationwide school nurse shortage, there is a need to inspire more nurses and nursing students to pursue a career within a school district. To support schools and districts with this endeavor, CDE created this marketing toolkit to be used by any Colorado school or district for the purpose of recruiting new school nurses and recognizing and retaining current school nurses for their contributions to students, staff and community health and well-being. All files are provided in English and Spanish. Schools and districts are welcome to use these tools as is most helpful for their specific needs.

This toolkit has a variety of resources that schools, districts and hiring managers can use to help:

• Spread the word about the value and impact school nurses have on students and school communities.
• Target and inspire nurses and nursing students to pursue a career within a school district.
• Retain current school nurses through recognition and appreciation.

How to use this toolkit:

The files and copy provided in this toolkit can be used for print, newsletters, social media, presentations, posters and other forms of internal and external e-communications. Each file was designed for multipurpose use and are available for download in English and Spanish and in multiple formats:
If you need formats not already provided, please contact Anita Brodecky at brodecky_a@cde.state.co.us .

Key links:

• School nurse state licensure

Purpose of this infographic:

• To visually demonstrate the far-reaching impact a school nurse has on the entire school community. Raise awareness of the benefits and value of investing in school nurses.
• Inspire interest in a career in school nursing.
• Recognize, honor and appreciate them for their service and impact, especially during, but not limited to, the pandemic.
• To support Colorado school districts in recruiting, hiring and retaining school nurses.

Intended audience for this infographic:

• School/district staff
• Current and graduating students at nursing schools
• School community members, parents, students
• Current school nurses
• Those considering a transition to the school nurse profession

Two-sided, 8.5x11 flyer

• Why become a school nurse - English version (PDF)
• Why become a school nurse - Spanish version (PDF)

Purpose:

• Inspire interest in a career in school nursing.
• Inspire interest in transitioning to a career in school nursing.
• To support Colorado school districts in recruiting and hiring school nurses.

Audiences:

• Nursing students
• Certified nurses at other medical facilities
• District staff interested in pursuing a career in school nursing

One-side, 8.5x11 flyer

• Investing in school nurses - English version (PDF)
• Investing in school nurses - Spanish version (PDF)

Purpose:

• Raise awareness of the benefits and value of investing in school nurses.
• Inspire interest in a career in school nursing.
• Recognize, honor, and appreciate them for their service and impact, especially during, but not limited to, the pandemic.

Audiences:

• Aspiring school nurses/nursing students
• Certified nurses at other medical facilities
• School and district leaders
• Families, students, and staff
• Current school nurses

One-side, 8.5x11 posters

• School Nurse Appreciation Day poster 1 - English version (PDF)
• School Nurse Appreciation Day poster 1 - Spanish version (PDF)
• School Nurse Appreciation Day poster 2 - English version (PDF)
• School Nurse Appreciation Day poster 2 - Spanish version (PDF)

Purpose:

• Raise awareness of the benefits and value of investing in school nurses.
• Recognize, honor, and appreciate them for their service and impact, especially during, but not limited to, the pandemic.

Audiences:

• Current school nurses
• School and district communities, students, and staff

How to use:

• Images can be downloaded or copied to a smartphone or desktop and directly uploaded to social media accounts, school newsletters, emails and other e-communications.
• Please note there are two JPG files for each graphic - one sized specifically for Facebook or Instagram, and the other for Twitter.

Purpose:

• Recognize, honor, and appreciate school nurses for their service and impact.
• Raise awareness of the benefits and value of investing in school nurses.

Audiences:

• School nurses, students, staff, parents, general school community.
• School and district Facebook and Twitter followers.

Post Copy:

School nurses keep our students, staff and communities healthy.
#ThankYouNurses | #healthyschools

Post Copy:

• A school nurse has a great impact on a school’s entire community.
  #ThankYouNurses | #healthyschools
• Schools with a full-time nurse report better attendance.
  #ThankYouNurses | #healthyschools
• Communities that invest in school nurses save time and money.
  #ThankYouNurses | #healthyschools